For Women, 

As We Are Now.

Introducing comfort-first fashion.

AWAN is on a mission to liberate women from having to fit into predefined limitations of femininity. We want to be an empowering voice for women who want to feel free and live freely - As We Are Now.

This is why we’re creating a new dressing experience for women on our own terms, with no compromise between feminine style, unapologetic comfort and being good for the planet. 

We hope you’ll enjoy our modular, sustainable and transitional wardrobe of pieces to feel free in - all day and all night.


Thank you for joining our comfort first fashion movement.

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