Why we love performance fabrics

Comfort x Sustainability x High performance
As We Are Now is on a mission to create 24h loungewear that feels as good as it makes you look. Comfort and style in equal measures – always. We are in close contact with cutting edge fabric factories, so we can dress you in the most comfortable and sustainable fabrics and fabric blends available on the market today. Most of the fabric we use can be described as high performance textiles with properties that actively work to help you relax and possibly sleep better throughout the night.