On-demand
PREORDER UPGRADED WHITE STYLES NOW
BESTSELLING STYLES IN WHITE UPGRADE!
PREORDER OPEN NOW.
We are upgrading our two most popular summer styles - The Long Sleeved Kaftan Dress and the Boho Slip dress, in a slightly heavier, no-see-through Natural White fabric thickness.
Making it so much easier for you to wear white outside this summer!
Preorder now, if you want to drape yourself in soft & flowy non-sheer Natural White AWAN dresses this summer.
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AWAN designs wellness fashion for women, by women.
We have set out to create a wardrobe collection that looks beyond fashion and outside traditional categories. With clothes that breathe with you and make you feel loved & elevated – just as you are.
We believe our personal well-being & the well-being of the planet are connected. And to create real change we have to stop overproduction.
With our preorder campaigns (inspired by crowdfunding platforms such as Kickstarter & Indiegogo) you can help the planet by helping us produce on-demand, based on your wishes.
Together we can make a difference!
4-DAY COMMUNITY ONLY DISCOUNT:
25% off 1 with code: WHITE1
30% off 2 with code: WHITE2
Add your code in Checkout.
ON-DEMAND CLOTHING WORTH WAITING FOR.
We want you to love everything about your AWAN pieces. From the soft feeling on your skin, to the flowy feminine drape & effortless versatility. And not least, the luxurious feeling of knowing you are wearing ethical clothes in superior fabrics without microfibers, toxic chemicals or excessive waste.
We believe these clothes are worth voting for & waiting for.
Based on your preorders we will start production of the upgraded Long Sleeved Kaftan dress and the Boho Slip dress in Natural White, in 2 weeks time.
As always we offer a 30-Day Try-at-home guarantee (after delivery) & free shipping for all orders within Norway and Sweden, and for orders above €150 / $180 in the EU & US. Price includes all taxes and duty.
LIVE PREORDER STATUS
YOUR PREORDERS WILL LET US KNOW HOW MANY PIECES TO PRODUCE - AND HELP US AVOID UNNECESSARY OVERPRODUCTION.
THESE DISCOUNTS WILL BE AVAILABLE FOR 2 WEEKS ONLY, BEFORE WE START PRODUCTION.
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Our looks
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TIMELINE
We hit the production button 2 weeks after we launch the preorder campaign. If we don't reach min. 20 preorders per style, we will not start production and your money will be refunded in full.
EXAMPLE PRODUCTION SCHEDULE
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1. 18 APRIL
WE START PRODUCTION OF NEW TENCEL FABRIC
2. 28 MAY
OUR FABRIC FACTORY IN PORTUGAL COMPLETE PRODUCTION FABRIC
3. 18 JUNE
OUR SEWING FACTORY IN PORTUGAL COMPLETE PRODUCTION
4. 28 JUNE
YOUR NEW AWAN PIECES ARE DELIVERED TO YOU!
I can wear the style both as loungewear at home or can dress it up for a night out on the town. I'm a AWAN addict!
- Kristina
I honestly don't think I ever owned a piece of clothing that's so soft and comfy. Always gets me a lot of compliments :)
- Maria
It’s love being able to slip in a dress that looks good and feels silky smooth against the body.
I normally wear sweatpants and my husbands t-shirts. It’s nice to wear something comfortable but also flattering at the same time.
- Amanda
I had looked at this dress for about a year when I finally decided to get one. My only regret is that I didn’t buy it sooner! This is the most comfortable garment I have ever worn, and I love how pretty it is and how well it fits me. Best buy ever!
- Liv
Incredibly comfortable while looking superelegant and feminine.
- Kathrine G