YOUR INVITATION TO JOIN
Can a clothing brand scale up profitably without wasteful overproduction?
Yes, with a modular apparel concept redefining sustainable fashion - AWAN is living proof of this.
Want to join us as an investor?
Problem
• 20+ Years of Fast Fashion = Environmental Crisis
• Today's fashion supply chains are slow, inefficient, and unsustainable with limiting categorisations
• WE KEEP BUYING THE WRONG TYPE OF CLOTHES. Women only wear about 20% of the clothes in our wardrobe
• 85% of our clothes end up in landfills. Mostly made from synthetic fibers that take centuries to decompose.
Solution
• Comfort-first fashion: Elevating comfort level in apparel without sacrificing style
• A modular wardrobe concept: Offering endless sustainable outfit options with fewer items, simplifying everyday fashion choices.
• Natural performance fibers: Using biodegradable, nano-optimized fabrics
• On-demand Platform: producing only what's needed, cutting waste and overproduction
• Co-creation together with our community on a circular journey
AWAN TODAY
✦ Our entire collection is crafted in biodegradable, nano tech fabrics from certified wood fiber (eucalyptus)
✦Approx. 10,000 customers and 15,000 items sold - through our own online stores, pre-order campaigns, and popup events.
✦ 80% of customers in Norway, the rest in Sweden and all Nordic countries, EU and US
✦ 2.378M NOK 2023 total gross revenue (online)
✦ 51% returning customers & 100s 5 star reviews
✦ E-commerce stores, warehouses & full distribution in Norway and EU
“I rarely see a DTC brand with such strong unit economics as foundation for scale” – Lasse Schou Rasmussen, Mxney Growth Manager (AWAN revenue-based financing partner)
SIGN UP HERE ↓
THE OPPORTUNITY
PRE-SEED RAISE: 5-7M NOK
1 .5M NOK ALREADY RAISED IN THIS ROUND
SHARES FOR SALE: 6532
MINIMUM TICKET SIZE PER INVESTOR 100K NOK (MAX. TICKET SIZE 5MNOK)
SHARE PRICE: 612,34 NOK
COMPANY VALUATION 30M NOK*
*The Company’s pre-money valuation will be no higher than NOK 30,000,000 based on issued and outstanding
shares and NOK 33,804,499 on a fully diluted basis.
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ALL OUR INVESTORS GET QUARTERLY REPORTS, FIRST ACCESS TO SALES AND INVITATIONS TO OUR EVENTS.
AWAN SHARE SUBSCRIPTION FORM: DOWNLOAD, FILL OUT, SIGN AND SEND TO ANETTE@ASWEARENOW.CO
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Our Investors
RAJA SKOGLAND
INVESTOR & ADVISOR
I invested in AWAN because I want to be part of a company solving a clear problem for the fast-growing market of conscious women. But also because I am a customer and a huge fan of their clothes. They truly deliver on their promises.
SEAN PERCIVAL
INVESTOR, EX CMO WHEREBY & VP MARKETING MYSPACE
I’ve watched Anette grow her business over the years and was happy to enter the owner's side recently. It was an easy decision seeing how much their customers love the products in addition to the solid economics of the business.
MAI VO
ATTORNEY AT LAW
I became a fan of AWAN because I love their clothes. I also believe the clothing industry needs to be much more sustainable. On demand shopping with nature friendly materials should have replaced fast fashion long time ago. AWAN is one step in the right direction.
Loved by
FOUNDING STORY
WHY I STARTED AWAN
AWAN started because I was on a never-ending search. I was looking for clothes that were comfy enough to wear at home, yet stylish enough to wear anywhere else. It seemed impossible to find.
So, I decided to do something about it. I launched AWAN through Kickstarter and later as an online brand. And I quickly realized I wasn't the only one in this search. Hundreds of women shared the same frustration.
But what really hit me was the direct link between the lack of comfort and versatility in clothing and the enormous problem of overproduction, a massive sustainability challenge in the fashion industry today.
In 2019 AWAN was accepted into the Antler accelerator in Stockholm. We became the only Norwegian fashion brand in their global VC portfolio, and it was a clear sign we were onto something big.
And before I knew it, we were on an ambitious mission to disrupt the fashion industry with an e-commerce startup and a comfort-first fashion concept built on circular principles 😅
Anette Miwa Dimmen, Designer & founder
THE AWAN PITCH
WHY INVEST?
🌟 Join the AWAN Community: Empowering Diversity & Sustainable Fashion 🌍
With seasoned investors, legal pros, and entrepreneurs on board, we're now welcoming co-owners from diverse backgrounds - including YOU, our passionate customers! 🙌
🤝 Inclusive Ownership: Whether you're a seasoned investor or new to investing, we welcome you. Your involvement counts!
🌿 Dual Commitment: We promise to continue working hard to generate a good return on investment, while pioneering real sustainable solutions in the ever-evolving world of fashion.
🚺 Empowering Women Investors: Ladies, this is your moment! Increasing female participation in investment is crucial, and our product is one you can wholeheartedly believe in, as well as personally enjoy.
👗 Not a direct customer of AWAN's collection? Buy a piece for a friend or a loved one and ask them what they think. Sharing the AWAN experience is a great way to introduce yourself to our brand.
Together, we're shaping the future of fashion.
TRYING IS BELIEVING.
OUR 51% RETURNING CUSTOMERS IN 2023 KEEP COMING BACK TO US FOR A REASON...
WANT TO KNOW WHY?
Milestones
• Two successful Kickstarter campaigns, including biodegradable, non-toxic insect repellent resort wear.
• Norwegian finalist for Founder of the Year and Startup of the Year at the prestigious Nordic Startup Awards
• Grants by Innovation Norway and Kulturrådet
• Investment by Global VC Antler as only Norwegian fashion brand in their portfolio
• We made the cover of Vogue 🤩 and shortlisted as sustainable brand to watch by Forbes
• Selected as Norwegian Fashion brand to show at Oslo Runway
• Launched Scandinavia's first AI fashion campaign with real products for sale.
AWAN INVESTOR
Next Steps
🌍 Join Us in Revolutionizing Sustainable Fashion! 🌿
Scale Up Production: Your investment will primarily enhance our production capacity. We're placing larger orders with our trusted factory in Portugal to scale up across both DTC (direct-to-consumer) and B2B channels. The best part? With our timeless and permanent collection, we eliminate the risk of redundant stock.
Scale Up Sales: We plan to integrate our e-commerce platform with B2B sales platforms worldwide. And we will hire a dedicated sales manager to drive this growth.
Scale Up Marketing: Your investment will help us expand our digital marketing campaigns. This means reaching new audiences and markets, broadening our impact.
5 YEAR PLAN
Expand Collection Range: We will diversify our collection, offering even more options to cater to even more uses and preferences.
New Circular Nano Tech Fabrics: We will add more innovative circular nano tech fabrics into our collection, advancing our commitment to sustainability.
Pioneer Wellness Fashion on an International Scale: We will take our unique wellness-focused fashion concept to an international audience, making a positive impact on a global scale.
Build an On-Demand Platform for Circular Growth: We will develop our on-demand platform, aligning with our circular growth strategy to ensure efficiency in production and sustainability.
Invest in AWAN today, and join us in our mission to transform sustainable fashion on a global stage 🚀💚
“It's the only thing I ever want to wear. So so comfortable and soft, and I feel so glamorous and feminine wearing it."
Loesha
"I honestly don't think I ever owned a piece of clothing that's so soft and comfy. Always gets me a lot of compliments :)"
Maria
"I can't tell you enough how incredibly SOFT this dress is. That, together with the simple, universally beautiful design. A dress to really live in"
Linn
JOIN THE MOVEMENT
Become an Investor
Join us in replacing fast-fashion with wellness-fashion! By investing, you're not just supporting a brand; you're investing in a vision for a better, more sustainable future.
WANT TO BECOME AN AWAN CO-OWNER?
AWAN Investor
Join AWAN's mission to revolutionize sustainable fashion by becoming an investor. With a focus on comfort-first fashion, AWAN combines innovative, eco-friendly materials with timeless designs. Our modular wardrobe concept reduces waste and promotes sustainability. As an investor, you'll support our efforts to scale production, expand marketing, and drive global impact. Benefit from our strong unit economics, loyal customer base, and industry recognition. Invest in AWAN today and be part of the future of fashion. Learn more about this opportunity and our growth plans.