BECAUSE COMFORT IS CONFIDENCE

Loved by

BESTSELLING STYLES & COLORS

BACK IN STOCK

For Women, As We Are Now

WHY AWAN?

AWAN feels like magic on your skin. Our Comfort-First Fashion sets & dresses from forest fibers are made in the most sustainable & innovative fabrics available today. For a completely new dressing experience.

Made to wear at home and everywhere else with equal care for you and the well-being of our planet.

Feel free and live freely – As We Are Now.

Explore our collection
Design Philosophy

Design Philosophy

With equal attention to comfort, flattering shapes and longevity – AWAN pieces are meant to be loved and lived in every day.

Read more
AWAN Sustainability

AWAN Sustainability

We are building AWAN into a circular fashion brand based on intentional design principles, innovative fabrics and a direct-to-consumer busines...

Read more
Tencel ™ Fabric Care

Tencel ™ Fabric Care

Here are our best tips for taking care of your AWAN Tencel ™ pieces. With proper care you will be able to enjoy the beautiful drape and softness o...

Read more