Comfort reimagined.
For Women, As We Are Now
A new dressing experience
Feel the magic of our flowy designs and the softest fabric on your skin. Our Comfort-First Fashion sets & dresses breathe with you and make you feel loved & elevated.
Made to wear at home and everywhere else with equal care for you and the well-being of our planet. For women to feel free and live freely – As We Are Now.
Our most loved pieces
"They’ve got pockets, they are so comfortable!!! Yet elegant! This is what makes AWAN really stand out, their ability to combine comfort, elegance and quality the way they do!"
- SUSANNE
"This dress will follow you wherever you are going. It is the softest and most flattering dress I have ever owned. Works for work or casual - all bodyshapes and forms. Wow!"
- EMMA G
"I want everything I put on my skin and body to be good for me. I love that AWAN is committed to using the most sustainable fabrics in their clothing."
- SILVANY
"It's the only thing I ever want to wear. So comfortable and soft, and I feel so glamorous and feminine wearing it."
- LOESHA
Slip into once, wear all day. Soft enough to feel like your second skin, versatile enough to wear anywhere.
Dresses
Mix and match our Flow sets according to mood, style or body type.
Flow Sets
Last chance: Get previous versions of our most loved pieces with the Archive discount.
AWAN Archive
“We believe what we choose to wear is just as important as the products we use on our skin.”
- Anette Miwa Dimmen, Founder.
AWAN feels good on you
