
Design Philosophy
With equal attention to comfort, flattering shapes and longevity – AWAN pieces are meant to be loved and lived in every day.
Read moreAWAN feels like magic on your skin. Our Comfort-First Fashion sets & dresses from forest fibers are made in the most sustainable & innovative fabrics available today. For a completely new dressing experience.
Made to wear at home and everywhere else with equal care for you and the well-being of our planet.
Feel free and live freely – As We Are Now.
"They’ve got pockets, they are so comfortable!!! Yet elegant! This is what makes AWAN really stand out, their ability to combine comfort, elegance and quality the way they do!"
- SUSANNE
"This dress will follow you wherever you are going. It is the softest and most flattering dress I have ever owned. Works for work or casual - all bodyshapes and forms. Wow!"
- EMMA G
"I want everything I put on my skin and body to be good for me. I love that AWAN is committed to using the most sustainable fabrics in their clothing."
- SILVANY
"It's the only thing I ever want to wear. So comfortable and soft, and I feel so glamorous and feminine wearing it."
- LOESHA
With equal attention to comfort, flattering shapes and longevity – AWAN pieces are meant to be loved and lived in every day.
Read moreWe are building AWAN into a circular fashion brand based on intentional design principles, innovative fabrics and a direct-to-consumer busines...
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