Design Philosophy
With equal attention to comfort, flattering shapes and longevity – AWAN pieces are meant to be loved and lived in every day.
Read moreFor Women, As We Are Now
WHY AWAN?
AWAN feels like magic on your skin. Our Comfort-First Fashion sets & dresses from forest fibers are made in the most sustainable & innovative fabrics available today. For a completely new dressing experience.
Made to wear at home and everywhere else with equal care for you and the well-being of our planet.
Feel free and live freely – As We Are Now.
Our story by founder Anette
Loved by
THE FLOW COLLECTION
Get 20% off 2 with code 20OFF2
"They’ve got pockets, they are so comfortable!!! Yet elegant! This is what makes AWAN really stand out, their ability to combine comfort, elegance and quality the way they do!"
- SUSANNE
"This dress will follow you wherever you are going. It is the softest and most flattering dress I have ever owned. Works for work or casual - all bodyshapes and forms. Wow!"
- EMMA G
"I want everything I put on my skin and body to be good for me. I love that AWAN is committed to using the most sustainable fabrics in their clothing."
- SILVANY
"It's the only thing I ever want to wear. So comfortable and soft, and I feel so glamorous and feminine wearing it."
- LOESHA
Slip into once, wear all day. Soft enough to feel like your second skin, versatile enough to wear anywhere.
Dresses
SHOP DRESSES
Mix and match our Flow sets according to mood, style or body type.
Flow Sets
SHOP FLOW SETS
Last chance: Get previous versions of our most loved pieces with the Archive discount.
AWAN Archive
SHOP ARCHIVED pIECES
Pre order our sold out bestsellers before they are gone again.
New Preorder launch
Preorder now
AWAN Sustainability
We are building AWAN into a circular fashion brand based on intentional design principles, innovative fabrics and a direct-to-consumer busines...
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AWAN feels good on you
