The AW:AN lounge & nightdresses give you an experience of everyday luxury with minimal effort. All dresses are made in supreme quality lightweight jersey fabrics with natural high performance qualities. This makes them extremely comfortable to wear, as well as suitable for the most sensitive skin types. Each style is feminine and sensual and inspired by Nordic minimalistic aesthetics - without any unnecessary fuss. The shapes are specifically made to look flattering on most body types.
Modern life is busier than ever, especially for women who “want it all”. With so many lifestyle and consumer choices available to us, it is hard to create a balanced life. As We Are Now want to celebrate women we know who do a pretty good job navigating the modern jungle with all its demands, and actively take steps to create their own authentic path.
In this section we feature women who inspire us and ask them about their journeys.