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Your 24/7 uniform

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A dress that feels as good as it looks.

Who said dressing comfortably had to be boring? AWAN (As We Are Now) is a Norwegian-Swedish brand founded with the belief that women's clothes should feel just as good as they look.

Our lounge and everyday dresses are designed for the female body and are made in Portugal in some of the softest and most sustainable fabrics. Slip into your AWAN dress the moment you come home, or whenever you need a comfy day. So soft, you might never want to take it off.

 

x Anette & Lisen

DRESS OF THE WEEK

The T-Dresses

The ultimate summer wardrobe essentials. We offer 20% off our T-Dresses until June 14th (activated in checkout).

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Women in AWAN

I swear, this dress has an instant de-stress effect.

MARIT

I can't wait to get home and change into my AWAN.

ANNETTE

I have been wearing this dress all day. I just don't want to take it off!

SOPHIE

Everyday Dresses

 

Stay comfy both in and out of your home. Our everyday dresses are made in slightly heavier fabrics like Tencel™ lyocell - making them soft as silk, breathable and easy to care for.

 

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Sleep & Lounge Dresses

 

So light and soft you can barely feel them on your skin. These are the ultimate dresses to sleep and lounge in at home. Made in the finest Merino Wool and Cashmere blends.

 

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All Dresses

 

View the full selection of AWAN dresses, ranging from the lightest slip dress to our more versatile 24/7 kaftans. All so soft, you might never want to take them off.

 

FIND YOUR AWAN

#awantime

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