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Our founding story

AWAN (As We Are Now) was founded in Norway, 2018, by serial entrepreneur Anette Miwa Dimmen. Anette found herself asking the question why she felt the need to change clothes as soon as she came home. And what was she actually changing into? From these questions AWAN was born. She wanted to create comfortable and effortlessly flattering pieces for women to feel free in at home, but also versatile enough to be used anywhere and anytime.  

Late 2019, Anette met Lisen Follin, a Swedish business strategist with her mind set on transforming the wasteful fashion model. The duo is now building AWAN into a circular and tech-enabled fashion brand.  

On a mission to change the dressing experience for women, they are designing sustainable leisurewear to worn all day or all night, no matter the occasion.

Read more about AWAN.

AWAN Founders Lisen Follin Anette Miwa Dimmen