I didn’t start As We Are Now to add more clothes the world doesn’t need.

I started it because I was tired of watching women — myself included — shrink to fit into a world, and a wardrobe, that was never designed for us.

We’re told we have to choose:

Comfort or style.
Softness or strength.
Work or play.
Mother or leader.

But the truth is, we are all of it. And we deserve fashion that reflects that.

As We Are Now was born from years of obsessing over how to create a wardrobe that feels as good as it looks. That elevates your body and your day, instead of limiting it.

That gives you freedom.

Our pieces are designed circular, comfort-first, and intelligent. Because the world is finally catching up to what we already know: power and beauty don’t have to mean pain.

Let’s change the narrative.

– Anette Miwa Dimmen, Founder & CEO