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AWAN Sustainability

We are building AWAN into a circular fashion brand based on intentional design principles, innovative fabrics and an on-demand business model.

AWAN

SUSTAINABILITY

PRINCIPALS

A smarter, less wasteful system

AWAN is part of building a new fashion industry - one that’s smart, intentional, and driven by real demand, not overproduction. As a data-informed, community-powered brand, we only make what’s needed - designing every part of our process to reduce waste from the start.

Fabrics you can feel good in - and about

We work exclusively with high-quality, low-impact fabrics that feel incredible on your skin and is kinder to the planet.

Our entire collection is made from 100% Tencel™ lyocell jersey - a silky, breathable, biodegradable fabric derived from FSC-certified wood, and engineered for comfort and performance.

Our pieces are moisture-wicking, antibacterial, and crease-resistant - meaning less washing, less ironing, and a longer lifespan. Better for your body. Better for the earth.

A permanent wear-on-repeat collection.

Sustainability starts with what you actually wear.

That’s why AWAN is seasonless by design - a permanent collection of elevated essentials that fit your life and feel good on repeat. Day to night. Work to lounge.

Timeless, not trend-based. Made to be reworn, restyled, and loved - again and again.