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Our ambition is to build AWAN into a circular fashion brand.

Intentional design principles, innovative fabrics and a tech-enabled business model constitute our three pillars to achieve circularity.


Designed with intention

In a world of fast-paced consumption and disposal, AWAN dresses are made to be loved and lived in every day. Our permanent collection is designed in Norway and produced in small batches in Portugal, which allows us to work closely with our suppliers to continuously improve the quality and versatility of our garments.


Fabrics to feel good about

We consciously source fabrics that gives our dresses an amazing feel and prolongs their lifetime, while leaving a minimal carbon, water and chemical production footprint. Our fabrics are produced in Portugal and the majority are spun from TENCEL™ Lyocell, a certified and circular fiber produced from wood pulp. It also makes our dresses soft as silk, breathable and easy to care for.


A fashion brand of the future

We are part of shaping a new fashion industry, that is smart and intentional instead of wasteful and limiting. We are building AWAN into a community- and data-driven fashion brand, and are leveraging technology to minimize waste and to only produce clothes that are in demand.


More information will be published shortly.