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Designed with intention.

Our design philosophy is simple. With equal attention to comfort, flattering shapes and longevity - the AWAN pieces are meant to be loved and lived in every day. AWAN is more than just beautiful clothes, we exist for the woman inside. We design to elevate and empower women with love, acceptance and appreciation for our ever-changing bodies and way of life.

Liberating comfort 

to wear all day. 

What we wear matters. First, how we feel in our clothes impacts how we feel about ourselves. AWAN pieces are made to feel free in. Second, living sustainably includes owning clothes that you will wear again, and again. AWAN pieces are meant to be worn all day, all night. 

Fabrics to feel good

in and about. 

Our carefully selected fabrics are in superior and long-lasting qualities - with a minimal production footprint. Fabrics that move and breathe with you, like your second skin. 

This makes our pieces easy to care for to last a long time. All fabrics are machine washable at 30°C / 90°F, with moisture wicking, antibacterial and crease resistant properties for less washing and ironing. Easy on the planet while saving your time. 

A permanent collection. 

We are building a seasonless collection based on demand, working closely with our factories in Portugal, and our community, to create the elevated essentials you want.