Journal

Just breathe... Can what we wear affect how we feel and focus?

Can what we wear affect how we feel and focus? AWAN founder Anette Miwa Dimmen explores the surprising connection between clothing comfort and concentration, why fabric matters, and the small thing...

If not now, then when? Miranda Mitchell on forging your own path

After more than 20 years leading creative agencies and building global brands, Miranda Mitchell is ready to write her own next chapter. On finding the confidence to back yourself, redefining succes...

What to Wear on a Long-Haul Flight: comfortable clothes that look effortlessly chic

No tracksuit required. AWAN founder Anette shares her long-haul flight outfit: the Wrap Dress over Flow Pants, with a quick change when she lands somewhere warm.

What Does GSM Mean in Clothing? A Fabric Weight Guide

170, 200 or 250 gsm? At AWAN, we don’t design for seasons. We design for sensations. If you’ve seen 170, 200 or 250 on our styles, those numbers refer to fabric weight. GSM means grams per square m...

The secret behind comfortable work clothes for women

It works for a smart-casual day or when you’re presenting on stage, whether you’re a lawyer, CEO, artist or teacher.

Lazy Dressing for Busy Women Who Love Fashion

I love fashion. I just don’t want to spend all morning deciding what to wear. A confession from AWAN founder Anette on lazy dressing and getting dressed with less fuss.