Design Philosophy

Designed with intention

“I love the thought of designing clothes that can make someone feel effortlessly beautiful, liberated and accepted, just as they are”. 
- Anette Miwa Dimmen. Founder & Designer, AWAN.

AWAN is more than just beautiful clothes. We exist for the woman inside. We design to elevate and empower with love, acceptance and appreciation for her ever-changing body and way of life. Our design philosophy is simple. With equal attention to comfort, flattering shapes and longevity – AWAN pieces are meant to be loved and lived in every day.

Our most loved pieces

Fall Musthaves