Blog — wellness

Josefin

Josefin

I met Josefin in Copenhagen during fashion week in January this year. As a senior fashion PR and brand manager for 9PR, the only reason she had time to meet with me during this crazy week, was because she was heavily pregnant and had just started maternity leave. I absolutely loved my coffee date with Josefin and got a sense of a power house woman who truly lives as she preaches. In her interview she says she strongly believes in the values of giving, listening, sharing knowledge and staying humble. My guess is this could also be a good description...

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Torhild & Amanda

Torhild & Amanda

In this interview you get 2-in-1 so it is a bit longer than usual. But I really urge you to take a few minutes to read it all - and get moved, amused and inspired by the founders behind RÅ Organic Skincare. I met Torhild and Amanda quite recently. As We Are Now had just been taken in by the department store Illums Bolighus in Oslo and was planning a launch event. My event partner itsHappening went on a site visit and told me excitedly about a possible collaboration with another Illums brand, Rå Organic skincare for our AW:AN lounge. Meeting the...

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Astrid

Astrid

Our first AW:AN woman we have known for a very long time. In fact, the As We Are Now founder Anette and Astrid both grew up in Tromsø (the city of northern lights north in Norway), and both eventually made Oslo their home base. In her twenties, Astrid was a high flying corporate executive, working long hours and constantly feeling the pressure of delivering better, higher results. Not fulfilled, but still unable to leave her well paid job and career path. Fast forward ten years and Astrid is now one of the most respected yoga teachers in Norway, and the...

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