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Introducing As We Are Now

Introducing As We Are Now

INTRODUCTION My name is Anette Miwa Dimmen and I am the founder and designer behind As We Are Now (AW:AN) – a brand with a mission to challenge the traditional fashion industry with a sustainable and technology driven concept.  

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Siv & Pernian

Siv & Pernian

Siv is Pernian´s mentor, and how beautiful to observe the bond and dynamic between them. Mentorship is unfortunately not as common in Norway as in other countries. So it is an inspiration to see how mutually rewarding this relationship seems.

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Josefin

Josefin

I met Josefin in Copenhagen during fashion week in January this year. As a senior fashion PR and brand manager for 9PR, the only reason she had time to meet with me during this crazy week, was because she was heavily pregnant and had just started maternity leave. I absolutely loved my coffee date with Josefin and got a sense of a power house woman who truly lives as she preaches. In her interview she says she strongly believes in the values of giving, listening, sharing knowledge and staying humble. My guess is this could also be a good description...

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Torhild & Amanda

Torhild & Amanda

In this interview you get 2-in-1 so it is a bit longer than usual. But I really urge you to take a few minutes to read it all - and get moved, amused and inspired by the founders behind RÅ Organic Skincare. I met Torhild and Amanda quite recently. As We Are Now had just been taken in by the department store Illums Bolighus in Oslo and was planning a launch event. My event partner itsHappening went on a site visit and told me excitedly about a possible collaboration with another Illums brand, Rå Organic skincare for our AW:AN lounge. Meeting the...

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