Re-thinking fashion
FOR WOMEN, BY WOMEN
AWAN design wellness fashion for women, by women. That is our mission. We are done with fashion that makes us feel like we are not enough.
That’s why we have set out to create a wardrobe collection that looks beyond fashion and outside traditional categories. With clothes to wear at home and everywhere else, that breathe with you and make you feel loved & elevated – just as you are.
But to create real change we have to stop overproduction. Your personal well-being & the well-being of the planet are connected. With our preorder sales & campaigns you can help the planet by helping us produce on-demand, which means we produce based on your wishes.
Together we can make a difference! As a reward we want to give you a great discount.
This preorder campaign is now closed. Our next campaign opens very soon fall 2022.
ON-DEMAND CLOTHING WORTH WAITING FOR.
We want you to love everything about your AWAN pieces. From the soft feeling on your skin, to the flowy feminine drape & effortless versatility. And not least, the luxurious feeling of knowing you are wearing ethical clothes in superior fabrics without microfibers, toxic chemicals or excessive waste.
We believe these clothes are worth voting for & waiting for.
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Our looks




I can wear the style both as loungewear at home or can dress it up for a night out on the town. I'm a AWAN addict!
- Kristina
I honestly don't think I ever owned a piece of clothing that's so soft and comfy. Always gets me a lot of compliments :)
- Maria
It’s love being able to slip in a dress that looks good and feels silky smooth against the body.
I normally wear sweatpants and my husbands t-shirts. It’s nice to wear something comfortable but also flattering at the same time.
- Amanda
I had looked at this dress for about a year when I finally decided to get one. My only regret is that I didn’t buy it sooner! This is the most comfortable garment I have ever worn, and I love how pretty it is and how well it fits me. Best buy ever!
- Liv
Incredibly comfortable while looking superelegant and feminine.
- Kathrine G